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Our mission is to seek the truth and help people understand the world.

At Mindbaux, our mission and values guide the work we do every day. By acting according to their spirit, we serve our readers and society, ensure the continued strength of our journalism and business, and foster a healthy and vibrant culture.

We seek the truth and help people understand the world.

This mission is rooted in our belief that great journalism can make each reader’s life more prosperous and fulfilling and society more robust and more just.


Mindbaux pledges “to give the news impartially, without fear or favour, regardless of party, sect, or interests involved.” That commitment will remain valid today, tomorrow and forever: We will follow the truth wherever it leads.


The trust of our readers is essential. We will renew that trust daily through the actions and judgment of all our team — in our journalism, workplace and public.


Open-minded inquiry is at the heart of our mission. In all our work, we believe in continually asking questions, seeking out different perspectives and searching for better ways of doing things.


We help a global audience understand a vast and diverse world. To do that fully and fairly, we treat our subjects, readers, and each other with empathy and respect.


It takes creativity and expertise from people in every part of the company to fulfil our mission. We are at our best when we work together and support each other.


We aim to set the standard in everything we do. The pursuit of excellence takes different forms, but we strive to deliver the very best in every context.

Mindbaux is powered, secured and curated by Naexo Consulting.

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